In case you missed it — and you might've because, let's be real, consuming the first week of the college football season is like drinking water from a fire hose — UMass is rocking some new uniforms in 2019.

Frankly, the fresh threads can be best described with a single emoji: ?

Tradition never goes out of style.#Flagship ?#TheFlagshipIsAscending pic.twitter.com/MCr63LQie3

— UMass Football (@UMassFootball) August 26, 2019

The block "Massachusetts" across the chest is among the best uni-related moves made by any program in the country this summer.

And we're glad the Flagship has made such an aesthetically pleasing adjustment because we'll be watching a whole bunch of UMass football this season, as the school's exclusive digital media partner for football.

Come to FloFootball.com for every UMass home game. Stay for the uniforms.